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Xactly needed to stand out from its growing set of competition. With the aim of being THE leader in their category, our work started with customer and analyst insights, which informed their updated look and feel. While their logo went untouched in this brand refresh, we built equity in the strongest parts of their brand and leaned into their key differentiators.
Services
Brand refresh
Launch campaign creative
Digital ads
Web design
Insight
While their logo went untouched in this brand refresh, we built equity in the strongest parts of their brand and leaned into their key differentiators. These being their customer support team - real people - and their robust data. This was a fun and unique combo to play with for their new brand.
Xactly’s digital brand is bold, confident, and intentionally different from its competitors. The warm, fiery palette coupled with graphic elements meant to create energy and connote growth.
